Best of the Best

Price and Service Differentiation

The service I offer as of now includes individual lash extensions. What makes my service different, as testified from customers, is my professionalism and communication. I was once and still is a customer of beauty services and appreciate technicians who have great customer service. It is common for young entrepreneurs to not be well rounded in areas as such, so I value it and make sure I demonstrate it within my business. My prices are also fair compared to other lash technicians who's lash sets start at 100, which is demonstrated with my market analysis showing woman who's paid over 150 for lashes. The strategy I used when pricing my lashes included not only the market analysis, but I also researched the prices of lash technicians in the area and even in other cities.

Place and Promotion

Slay Your Minks is promoted and advertised via social media. I am active on both my Business Instagram account along with my personal account. My followers and friends are so supportive of me, always reposting my contact and deals I run. I also promote in multiple GroupMe's where businesses promote their brand and services. BookSeat is also a great app that helps me gain clientele, it promotes my booking page to people within the city. Word of mouth plays a huge role.

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Mink Profile

Slay Your Minks Slay Your Minks is designed to boost confidence! My company is open to all who wish to enhance their beauty with a fresh set of minks. Despite the age, race, sexuality or gender everyone needs pampering. The Slay Your Minks experience is tailored to those who want to wake up pretty every morning!

Know Your Lash Market

Below I've created a target market analysis by conducting a questionnaire asking random woman what they look for in getting serviced, what prices they are willing to pay, and how often they get serviced. In order to please your market you must know what they acquire to have a pleasant service. I asked for any additional preferences and the answers are as followed: make sure whatever glue you use does not burn your clients eyes! Clean environment. Especially areas where I or my belongings will be and clean environment where any instruments are, that will be used in servicing me. Great communication, informative information regarding the service and an overall great experience when being serviced . This would result in a client wanting to come back . I will always be a loyal client to an esthetician that has professionalism! That’s the number one thing that determines whether I’ll book again, no matter how good the work is

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