Know Your Lash Market

Below I've created a target market analysis by conducting a questionnaire asking random woman what they look for in getting serviced, what prices they are willing to pay, and how often they get serviced.

In order to please your market you must know what they acquire to have a pleasant service.

Forms response chart. Question title: How often do you get your lashes done?. Number of responses: 35 responses.

Forms response chart. Question title: Do you have a preference for how long you get serviced?. Number of responses: 35 responses.

Forms response chart. Question title: What's the most you would spend on a lash set?. Number of responses: 34 responses.

Forms response chart. Question title: Would you prefer a one stop shop including services such as: lash set, eyebrow tinting, and skin care?. Number of responses: 35 responses.

Forms response chart. Question title: What type of lash set do you prefer?. Number of responses: 35 responses.

I asked for any additional preferences and the answers are as followed:

make sure whatever glue you use does not burn your clients eyes!

Clean environment. Especially areas where I or my belongings will be and clean environment where any instruments are, that will be used in servicing me.

Great communication, informative information regarding the service and an overall great experience when being serviced . This would result in a client wanting to come back .

I will always be a loyal client to an esthetician that has professionalism! That’s the number one thing that determines whether I’ll book again, no matter how good the work is

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